FREELANCE CONTENT consultanT
Grow your tribes. Grow your brand.
Nice.
Whats this all about then?
a CONTENT Consultant holds the keys to parts of your business you might not have known were even locked.
I work with companies to help unlock their brand story by strategising and creating messaging that connects with their audiences. I then work out where and how to deliver that message in order to build your brand and tribe. Your messaging could be content across your website, newsletters, or social and anywhere else you want to communicate. It could be external but also part of your internal comms strategy.
I help to support you in elevating your brand across the content you put out whether that be by supporting you to come up with ideas, creating amazing visuals, or how you should talk in emails. It’s important to me I do good work for you. If you have a business but need help understanding the content process, I can help.
Let’s TALK
Happy to discuss your project, email me today!
What can I do for you?
I work alongside you, helping you to un-earth why you do what you do, and how you’ve landed at your product or service then show you how to turn that into your story and then into content that attracts and engages audiences. We’ll strategise how we’re going to speak with them and how to entertain them. I help you to articulate your messaging and plan for greatness by helping to shape a content plan for you and then support you to create that content and show you where to put it. I offer content strategy, template creation, and monthly consultancy support. Brand and tone of voice guideline creation.
Am I any good?
If ‘good’ means getting things done, driving awareness to your brand, helping you to navigate what ‘content’ means and how to do it well backed by years of experience-without fuss and always with clarity, then, yes. I’ve been fortunate enough to work on some exciting projects and clients and have some wonderful long-term relationships - so I am hoping ours will be next.
So where do we begin?.
You might have a specific project in mind long term or just need some support to oversee what you do as a one off - let’s have a chat so I can help you work out the best steps for you to take.
“I love working with Louise. I’ve been lucky enough to work with her twice, most recently when she delivered a comprehensive set of visual guidelines that have revolutionised our output on social.”
(Alex Butt - Head of Social at SKY)
About Me
Hey, I’m Louise
Alongside working as a Co-Founder of a Friendly Bunch with my husband - a content consultancy partnership, I am a dedicated freelance content consultant. I cut out unnecessary marketing terminology and work to create a good decent content framework for those who are time and budget poor. I’ve led a 24/7 picture news team in a demanding newsroom to leading the creative social output at one of the world’s biggest fashion brands —so with over 15 years of experience, I know (some) stuff about engaging audiences across multiple platforms. I am now thrilled to work with some exciting clients ranging from those focused on women’s health, slow-style, to mental health.
Previous roles at Channel4, Heat Magazine, Daily Mirror and within the social team (as Creative Multimedia Manager) at ASOS.
When I am not running my consultancy, my 5 year old is running me. Fun fact: I am a black belt in Karate (although don’t ask me to do any moves but I can remember how to count to 10 in Korean).
